Keste Leadership

Our people are the heart of our business. Their wealth of digital transformation experience, B2B commerce subject matter expertise, and industry knowledge is the secret to our success.

Howard Moore, Chief Executive Officer

Howard Moore, Chief Executive Officer

Howard Moore is the Chief Executive Officer and co-founder of Keste. Since founding the organization in 2004, Mr. Moore has managed business development and global operations for the company. Under Mr. Moore’s leadership, Keste has expanded its global presence with solution centers in the US and India and customers across North America, Europe and South Asia.

In 2012, Mr. Moore was a finalist for Ernst & Young’s Entrepreneur of the Year. Currently, in recognition of his industry and product knowledge, he serves on Oracle’s Executive Partner Advisory Board. Prior to Keste, Mr. Moore was an executive for EADS (parent company of AirBus) where he built a shared services platform for North America and led efforts in Europe to restructure the global IT operations for the company’s communications division.  Mr. Moore also founded ALTURA, a business process outsourcing company focused on critical employee-based processes for multi-unit operations. Mr. Moore holds a bachelor’s degree in Electrical and Software Engineering from the University of Texas at Austin.

Sri Ayyeppen, President and Chief Technology Officer

Sri Ayyeppen, President and Chief Technology Officer

Sri Ayyeppen is the President, Chief Technology Officer and co-Founder of Keste and is responsible for driving and delivering overall solutions and technology strategy for Keste and Keste’s customers. Mr. Ayyeppen oversees the business transformation of Keste customers using transformational solutions though state-of-the-art enterprise architecture initiatives. His responsibilities include business development and solutions, and strategy evangelism. He was named an Oracle Deputy CTO in 2010. Oracle Deputy CTOs are trusted advisors who partner with Oracle on strategy and leadership conversations.

In 2014, he was named to Dallas Business Journal’s 40 under 40 and a DBJ Minority Business Leader. In 2012, he was a finalist for Ernst & Young’s Entrepreneur of the Year. He holds a masters degree in Electrical Engineering from University of Texas at Dallas and a B.S. in Electrical Engineering from the University of Madras, India.

Sri Ayyeppen, President and Chief Technology Officer

Priya Krishnan, Chief People Officer

Priya Krishnan is the Chief People Officer and is responsible for all of Keste’s global HR management, recruiting and employee relations initiatives. Prior to joining Keste, Ms. Krishnan was with Teletrac and provided her leadership in running their global HR department, where she was responsible for all operational and strategic HR programs.

Ms. Krishnan believes that HR is the foundation of most successful companies and works to create systems and a culture that maximizes employee engagement and development. She earned her bachelor’s degree from the University of Texas at Arlington.

Raj Bathini, Vice President, Finance

Raj Bathini, Vice President, Finance

Raj Bathini is Vice President of Finance and is responsible for all of Keste’s global financial management. Raj brings over 25 years of experience, with time as Financial Controller for US operations at CSS, USA, Associate Vice President of Finance & Controller at Alliance Global Services (acquired by EPAM), USA, and Director of Accounting & Financial Reporting at USI Networking Private Limited (an AT&T Company).

Raj is a CPA and a member of the Washington Institute of Certified Public Accountants. He is also a Chartered Accountant and a member of the Institute of Chartered Accountants of India.

Alyssa Johnson, Vice President, Applications

Rob Rash, Vice President, Sales & Marketing

Rob Rash is the Vice President of Sales & Marketing for Keste. Rob oversees the firm’s go-to-market strategy and is responsible for executing marketing and sales plans that lead to substantial revenue growth.

Rob’s career has been focused on helping technology firms develop leading sales and marketing organizations that create above market growth. He has prior sales leadership experience at KPMG Consulting, Duff & Phelps, and several mid-tier consulting firms. Rob holds a Master’s degree from Dallas Baptist University and a Bachelor’s degree in Computer Science from the University of North Texas.

Alyssa Johnson, Vice President, Applications

Rick Goree, Vice President, Service Delivery

Rick Goree is the Vice President of Service Delivery. He is responsible for Keste’s delivery of high-quality consulting and global delivery team.

Prior to joining Keste, Mr. Goree gained his leadership experience while working at Hewlett-Packard, Fujitsu, and Infosys Consulting. His experience is focused on managing global consulting organizations who deliver enterprise application services. He holds an M.B.A. from University of Dallas and a B.B.A. in Production Operations Management from New Mexico State University.

Alyssa Johnson, Vice President, Applications

Alyssa Johnson, Vice President, Business Solutions

Alyssa Johnson is Vice President of Business Solutions at Keste. Her primary expertise includes strategic planning and design of modern business solutions and overall program management of global projects to ensure client satisfaction. She has extensive knowledge and experience in Oracle E-Business Suite and ERP Cloud. Her role as an Oracle thought leader has given Ms. Johnson the opportunity to interface with multiple global clients in many diverse business areas giving her insights into industry and system best practices.

Ms. Johnson is currently serving as the 2017 President of the Oracle Applications User Group (OAUG), an international community for E-Business Suite, ERP Cloud, EPM/Hyperion, and Primavera users. She has presented regionally, nationally, and internationally on a variety of Oracle application topics and is one of the primary authors of The Release 12 Primer. Ms. Johnson holds a B.S. in Mathematics with a Computer Science minor from the University of Texas at Arlington.

Alyssa Johnson, Vice President, Applications

Tracy Robertson, RVP, Sales

Tracy Robertson is our RVP of Sales and is responsible for developing modern, digital customer solutions for our client. An influential leader who drives business value and growth through an enhanced customer journey, maximizing customer return, innovating sales and shaping strategies that support a better user experience, she has extensive knowledge in creating Quote to Cash solutions, including CPQ, CRM, Commerce, and Subscription, all of which have given her a great opportunity to connect with clients from different vertical markets to drive Monetization and ROI.

Tracy has a passion for customers and ensuring their success. She earned her bachelor’s degree from the University of Texas at Arlington.  

Rajesh Sankaran, Vice President, Technology

Rajesh Wajge, Vice President, Business Solutions

Based in San Jose, California, Rajesh is responsible for Keste’s West Coast accounts and also leads our Advanced Analytics & Artificial Intelligence practice.

For over 20 years, Rajesh has consulted for companies like GE, SunGard, Visa, Hortonworks, Koch Industries, Hertz, Aetna, Cadence, American Express, Viavi and NetApp on ERP, CRM, Analytics and Cloud technologies. He has presented at several national and international conferences including Project Management Institute’s annual symposium. He has 6 international publications in peer-reviewed journals and 1 patent.

Rajesh holds a PhD in Engineering from Purdue University and MS from IIT-Kanpur.


Madhu Seri, Vice President, India Operations

Madhu Seri, Vice President, India Operations

Madhu Seri is Keste’s Vice President of India Operations and is responsible for managing the Keste India Development Center growth and management. Mr. Seri was the Director of Technology at IDC for four years and lead the delivery teams before leaving to gain valuable experience in AWS and other technologies, which will help with scaling the IDC.

He will be responsible for leading the delivery and operational teams, the Director of Operations, as well as the Director of Salesforce. Under his leadership, the Keste India Development Center will continue to grow to a strong technical team with deep subject matter expertise.