We currently live in the Information Age, where data is abundant.
People create 2.5 quintillion bytes of data every day, a number that is only going to increase. For businesses, harnessing the power of data is an important, yet challenging task. Analyzing the vast amounts of collected data in order to glean valuable business insights is very time-consuming, which is why many businesses are turning to data analytics.
What is Data Analytics
Data Analytics analyzes millions of data combinations in minutes while providing unbiased answers, explanations, and recommendations. Business Intelligence tools, such as Amazon QuickSight and Saleforce Einstein Analytics, are one way that businesses analyze data in order to find insights that can influence business decisions.
How Data Analytics Can Help Your Business
Data Analytics has many surprising benefits for business, including:
- Proactivity and anticipating customer needs in order to improve customer experience
- Staying ahead of competition and market demands by delivering relevant products
- Ability to quickly deal with real time reactions in order to help create a personalized customer experiences in a multi-channel service environment
- Improving business operations, productivity and efficiency
- Increase protection by mitigating risk and fraud
Data Analytics not only enhances business performance, it can also help improve customer service and security, which is why it is important for business.
How We Help
Keste can help you turn your mountains of data into actionable insights, finding relevant answers that lead to smart decisions. We can help you implement/integrate Data Analytic tools, like Amazon QuickSight or Salesforce Einstein Analytics, into your cloud or business platforms.
Reach out today to learn more about our Data Analytics services.