Is your B2B Sales Experience Frictionless? (hint: It should be) By Howard Moore, CEO of ArganoKeste This article was originally published on Argano.com. It’s a difficult time for B2B companies. Customers expect to be able to buy exactly what they want, and with complete control. They need to see complex custom products in real-time, with [...]
Subscription Business 101 Not long ago, the word “subscriptions” brought to mind magazines that came in the mail or a mystery box from a fruit-of-the-month club. Now you’re more likely to think of a streaming service like Hulu that offers you thousands of entertainment viewing options. Or a personal styling service such as Stich Fix, [...]
7 Reasons to Invest in CPQ If you’re aiming to improve your sales productivity, one of the first places to look is CPQ (configure, price, quote) software. Price quoting has historically been a manual process, slow and prone with errors. And as every good salesperson knows, when it comes to sales success, speed is everything. [...]
How to Keep SKU Proliferation in Check You’ve felt this: In an effort to meet customer demand and increase sales, you find yourself adding more and more items (SKUs) to your inventory. You’re forced to keep these in-stock, even the slow-moving products, so that you can deliver quickly if someone places an order. This results [...]
Having already completed the “Five tips for a successful CPQ implementation project” from the first blog of this series, you're well on your way to being prepared for the next step: the actual CPQ implementation. However, what happens when something affects your preparation? For example, new product introductions or pricing scenarios based on [...]
Planning on attending Oracle OpenWorld this year? Want to get the most bang for your buck while in San Francisco? Read on for some great networking, educational and sight-seeing opportunities available at #OOW19. Attend a Keste Breakout Session: Benefit from Keste's strong consulting capabilities and Oracle's best in class infrastructure and cloud solutions. Register for [...]
For many of us, everything we know about digital transformation, we’ve learned from the internet. But what is digital transformation, really? There are the futuristic robots that we read are revolutionizing healthcare and manufacturing. Or the sensors that are transforming the way we think about, well — everything, thanks to the masses of data they [...]
Worried about Customer Experience? You should be. No longer a nice-to-have, an exemplary customer experience (CX) has become a crucial part of doing business in the digital age. It affects the customer’s perception of how they are treated, how they perceive your brand, and ultimately, it’s a determining factor in their behavior and loyalty. If [...]
Improving Customer Experience with Personalization and Speed Customer experience has become increasingly important and complex over the years. When looking to improve customer experience, it’s important to keep in mind the buyer’s journey: Awareness Consideration Decision Personalization with a CRM and CPQ Solution All three stages are important aspects of the experience. From the initial [...]
Digital transformation has created an entirely new set of expectations and demands for B2B and B2C sales. Regardless of how simple or complex your sales flowchart is, ultimately, the sales experience itself has become just as critical as the quality of the goods being sold. Buyers just don’t have the patience to accept a less [...]