In today’s hyper competitive market, knowledge is king…and queen…and jack…and ace. And most businesses are looking for ways to make the most of the growing volume of data at their disposal. In most cases, these companies are prioritizing the automation of systems connected to data collection and dissemination to stay one step ahead of their [...]
3 Ingredients to Jumpstart B2B Innovation If there’s one thing this past year has taught us, it’s that being quick to innovate will set you apart as a leader in B2B. In the new normal of digital business, those succeeding have a digital foundation that empowers them to innovate to meet and exceed their customers' [...]
Is your B2B Sales Experience Frictionless? (hint: It should be) By Howard Moore, CEO of ArganoKeste This article was originally published on Argano.com. It’s a difficult time for B2B companies. Customers expect to be able to buy exactly what they want, and with complete control. They need to see complex custom products in real-time, with [...]
5 Salesforce Solutions to Drive B2B Sales New digital tools are constantly being introduced to meet customer demand, but it can be overwhelming to keep up with all of your options. Last year, Salesforce repackaged it's offerings to provide enhanced solutions that improve customer experience, boost sales and service productivity and drive revenue for businesses, [...]
Achieve Your B2B Sales Goals in Record Time with These Tools It’s the end of a challenging year, and you’re beyond busy. That’s why we’re going to save you a lot of time by reading your mind: you need to achieve your B2B sales goals fast. And since time is money, you can’t afford to [...]
Planning on attending Oracle OpenWorld this year? Want to get the most bang for your buck while in San Francisco? Read on for some great networking, educational and sight-seeing opportunities available at #OOW19. Attend a Keste Breakout Session: Benefit from Keste's strong consulting capabilities and Oracle's best in class infrastructure and cloud solutions. Register for [...]
AWS? Oracle? Salesforce? SaaS? PaaS? IaaS? DevOps? SecOps? The world of digital transformation is daunting and complex, and determining your roadmap can be extraordinarily technical and confusing. Unfortunately, this is the nature of the current cloud landscape — there are many options for you to choose from when it comes to modernization and digital [...]
Improving Customer Experience with Personalization and Speed Customer experience has become increasingly important and complex over the years. When looking to improve customer experience, it’s important to keep in mind the buyer’s journey: Awareness Consideration Decision Personalization with a CRM and CPQ Solution All three stages are important aspects of the experience. From the initial [...]
Communication has become a key part in any business, whether it be between employees, partners or customers. With the rise of social media and internet enabled devices, online communication has become crucial to business relationships. There are two categories of relationships that businesses are required to nurture in order to succeed: those within the company [...]
The key to success in today’s increasingly competitive healthcare environment is to focus on the patient. Salesforce created Health Cloud in 2016 to transform the way organizations interact with their patients. The platform provides a 24/7 comprehensive view of members – patients, insurance carriers, and providers – in a single, customizable, HIPPA-compliant dashboard that supports [...]