Maximize B2B Sales with Oracle

As B2B consumers continue to expect B2C-level experiences, every department of your organization must be equipped to make digital commerce as frictionless as possible—from the back office (inventory, customer records and service logistics) to your front office (sales).

Service teams need technology that enables customers to interact when they want, how they want, and where they want. Sales teams need configuration, pricing and quoting (CPQ) functionality to drive revenue, uncover leads, and close deals, and commerce teams need technology that can connect data and embrace automation with an omni-channel experience that feels personalized.

With these capabilities in place, you can increase sales by a) informing customer buying decisions, b) cutting overhead, c) supporting a variety of pricing models, d) eliminating internal data and process silos, and e) providing customer recommendations for configurations that give you upsell and cross-sell opportunities.

But, how do you get there? By fully integrating your ERP system and CPQ capabilities with a digital commerce solution like Oracle CX Commerce.

The Value of Oracle CX Commerce

Oracle CX Commerce is an extensible SaaS commerce solution, delivered within Oracle cloud technology, that supports both B2C and B2B models as a single platform.

Connected to your back-office (ERP and SCM) data, you can unify product, pricing, inventory, order management, and more—across every customer touchpoint. And with the prepackaged integration CPQ, you can expand self-service experiences and streamline the configuration of even the most complex products and solutions.

Offering a frictionless online buying experience is critical to doing business. The more barriers your customer encounters while trying to make a purchase, the more revenue you wind up losing to competitors. By contrast, an experience without friction meets your customer needs now and helps make sure they remain loyal customers in the future.

By 2022, organizations using multiple go-to-market approaches for digital commerce will outperform non-commerce organizations by 30 percentage points in sales growth. –Magic Quadrant for Digital Commerce, Gartner (8/25/2020)

The Value of Unified Commerce

One of the strongest benefits of integrating ERP, CPQ, and Commerce as your digital commerce solution is the ability to centralize all sales data no matter the source. Customers expect omnichannel functionality. Oracle Cloud ERP consolidates all relevant data points (including third party platforms) to give you a centralized data repository for conducting sales online, in brick and mortar stores, through catalogs, using your sales teams, and with your partners. It also leverages AI and machine learning to turn data into actionable insight helping you anticipate the needs of customers and offer relevant recommendations.

Consider these capabilities made possible through Oracle Cloud ERP, CPQ and CX Commerce integration:

Improve site functionality

Integration makes real-time data available, allowing customers to view and access available inventory and order status, and also track shipments using the lot number, serial number, or other tracking numbers. This reduces operational costs and improves the online customer experience.

Reduce inventory cost

Imagine getting all web sales information and online transaction updates in real time. Accurate ecommerce sales and inventory data improves your ability to forecast type and amount of inventory needed, and there’s no more waiting for quarterly reports to start planning.

Support different, complex pricing models

The higher your percentage of predictable revenue, the faster your business can innovate and boost customer satisfaction. A true digital commerce solution enables you to extend your reach into new demographics and markets by supporting subscription pricing, recurring licenses, support agreements, or modular solutions through an online storefront.

Save time and increase efficiency

With a true digital commerce solution, you can automate traditional human-led activities and greatly simplify the lead-to-order process. Employees no longer have to manually input data or migrate data between independent systems, saving you time and money, and reducing error.

A supercomputer manufacturer experienced a 350% reduction in product configuration time by integrating front-office solutions with back-office systems. 5 compelling cases for unified commerce, Oracle

Simplify financial operations

With Oracle CX Commerce, you can generate sales reports and integrate with Cloud ERP to combine data with Balance Sheet, P/L Statement, Trial Balance, and Cash Flow for transparency on web transactions and for financial information accuracy across your organization.

Centralize operations control

Integrating your business processes within Oracle CX Commerce and Cloud ERP enables you to manage inventory, logistics, and financials from one location for cohesive communication between departments. You get one complete picture of your online and offline sales.

Provide a universal customer experience

You need to be ready wherever a customer engages you—through your website, chatbot, customer service or sales rep. Unified commerce connects your data and intelligence so you can deliver the best customer experience possible with every interaction.


As an Oracle Platinum Partner, ArganoKeste is helping create unified commerce experiences benefiting customers and employees worldwide. To learn how we can help you integrate your commerce, CPQ, and ERP systems, contact ArganoKeste today.